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Experimentation CalculatorsBeta

Sample size & duration, two-proportion significance, and a Sample Ratio Mismatch check — the three calculations every A/B test needs, with the formulas stated. Same math as the standards: nothing hidden, nothing sent anywhere.

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Two-proportion pooled-variance formula (Fleiss): n/arm = (z1−α/2·√(2p̄q̄) + z1−β·√(p₁q₁+p₂q₂))² / (p₂−p₁)². Two-sided. Peeking early invalidates the alpha — decide the duration first, then run it.

Related: Attribution Simulator · how the models diverge · the State of Web Tracking