webtracking.org
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See exactly what a website collects — then prove it

Browser settings and ad blockers stop some tracking, but they can't show you the full picture — especially the server-side collection that never looks like a tracker. ad.rip loads a site the way a real browser does and reports every tag, cookie, pixel, and data flow it finds.

Scan a site free → For businesses: run an audit →

What it surfaces that blockers can't

Server-side & CAPI flows

Conversions API, server-side GTM, and CNAME-cloaked endpoints that never appear as obvious third-party requests in the browser.

Every cookie & its purpose

First- and third-party cookies, lifespans, and which tag set them — the raw material of a cookie audit.

PII in the wire

Email, phone, and identifiers being passed (hashed or not) into pixels and analytics calls.

Consent vs. reality

What actually fires before consent is granted, and what keeps firing after a visitor opts out or sends GPC.

For individuals

See who's watching you

Curious what a site is doing behind the consent banner? Scan it and find out — no install, nothing to configure.

  1. Paste any URL — a site you use, a checkout, a news page.
  2. ad.rip loads it like a real browser and records every tag, pixel, cookie, and outbound data flow.
  3. You get a plain-English report: who is collecting, what they can see, and where it goes.
Scan a site on ad.rip →

Free single-page scans. Pay only for deeper, saved, or scheduled reports.

For businesses

Audit your tracking before a regulator does

The forensics tool for tracking audits, cookie audits, and data-collection audits — turn "we think we're compliant" into dated evidence.

  1. Point ad.rip at your domain (or a full crawl of key journeys).
  2. It enumerates every tag, cookie, and beacon, flags non-consented collection and PII leakage, and checks GPC/consent honoring.
  3. Export a dated, shareable audit report — the evidence your privacy, legal, and marketing teams can act on.
Run an audit on ad.rip →

Subscriptions for continuous monitoring, multi-site crawls, and exportable audit history.

Every grade on our scorecard is backed by a scan

The Privacy Scorecard grades analytics and tracking tools A–F. Where an entry is backed by a live ad.rip scan, you can open the raw audit and see the actual requests, cookies, and parameters the tool sends — not a vendor claim.

Browse the scorecard →

Found something you don't like? There's a responsible way to measure

If an audit shows a site over-collecting, the fix usually isn't "stop measuring" — it's switching to privacy-respecting, cookieless analytics and gating everything else behind real consent. Our privacy & tracking-prevention guides cover how to lock your own browsing down, and the scorecard shows which tools earn an A.