Tools that do real work

Paste a raw GA4, Universal Analytics, Adobe Analytics, or Meta Pixel request — get every parameter decoded and labelled in plain English.

Build and validate campaign URLs against the UTM Standard and your own taxonomy — single, bulk, and audit modes.

Inspect a public GTM container: every tag, trigger, variable, and the data-layer keys it reads.

Validate a live data layer against the dataLayer Spec and flag missing or malformed keys.

Audit TCF v2.2, GPP, and Consent Mode v2 signals — and whether tags actually honour them.

Enumerate cookies and storage a site sets, classified by purpose and vendor.

Run last/first/linear/time-decay/position plus Markov and Shapley models on your own conversion paths.

Client-side SHA-256 hashing with correct per-platform normalization for emails/phones before they enter ad platforms.

See exactly which privacy signals your browser is sending right now — and what they legally mean.

Is your blocker actually working? Test which known tracker requests your browser blocks.

Enter a URL — get every analytics, advertising, and martech tag detected on the page, with vendor and account/property IDs.

Load any site’s Adobe Launch library, resolve all custom code, and explore rules, data elements, and extensions in full.

Estimate the Core Web Vitals cost of the tags on a page.

A/B sample size & duration, two-proportion significance, and a Sample Ratio Mismatch checker — formulas shown.

Generate the GA4 channel-group regex, Adobe rule, and dataLayer snippet that stop AI-assistant traffic landing in Direct.

Paste a robots.txt — see which AI crawlers it blocks, restricts, or allows, and generate a policy.

Events/day in — monthly export, storage, and query cost out, with every price and assumption editable.