Adobe Analytics vs Google Analytics 4
Adobe Analytics
Adobe's enterprise digital analytics platform, built around Analysis Workspace and increasingly succeeded by Customer Journey Analytics on Adobe Experience Platform.
Full directory entry →Google Analytics 4
Google's event-based analytics platform and the default measurement tool on the open web, with a native BigQuery export.
Full directory entry →Facts, side by side
| Adobe Analytics | Google Analytics 4 | |
|---|---|---|
| Pricing model | enterprise | freemium |
| Pricing notes | Contract-only, sold in tiers (Select, Prime, Ultimate) sized by server-call volume; no published floor. | Standard GA4 is free. Analytics 360 is enterprise-priced (quote-based) and raises limits — e.g. BigQuery daily export up to 20B events/day vs 1M on standard, and event-data retention up to 50 months vs 14. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Analytics | Analytics |
| Who it's for | measurement managers, implementation engineers, marketing managers | implementation engineers, measurement managers, marketing managers |
| Integrations listed | 2 | 4 |
Directory entries last updated: Adobe Analytics 2026-07-18 · Google Analytics 4 2026-07-18.
In brief
Adobe Analytics — Adobe's enterprise digital analytics platform, built around Analysis Workspace and increasingly succeeded by Customer Journey Analytics on Adobe Experience Platform. Pricing: enterprise. Contract-only, sold in tiers (Select, Prime, Ultimate) sized by server-call volume; no published floor. Self-hosting: No. Listed integrations: adobe-launch, tealium-iq.
Google Analytics 4 — Google's event-based analytics platform and the default measurement tool on the open web, with a native BigQuery export. Pricing: freemium. Standard GA4 is free. Analytics 360 is enterprise-priced (quote-based) and raises limits — e.g. BigQuery daily export up to 20B events/day vs 1M on standard, and event-data retention up to 50 months vs 14. Self-hosting: No. Listed integrations: google-tag-manager, bigquery, google-ads, looker-studio.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
No structural edge in the directory facts — the differences are qualitative. Read the full entry.
- its pricing model is freemium, where Adobe Analytics is enterprise
Also compare
ADOBE ANALYTICS VS: Amplitude · Matomo · Piwik PRO · Snowplow
GOOGLE ANALYTICS 4 VS: Cloudflare Web Analytics · Heap · Matomo · Mixpanel · Piwik PRO · Plausible Analytics · Snowplow