Census vs Segment
Census
A reverse-ETL platform, now part of Fivetran, that activates warehouse tables and dbt models into CRM, marketing, and ad destinations.
Full directory entry →Segment
Twilio's customer data platform that collects events once against a shared spec and fans them out to hundreds of destinations.
Full directory entry →Facts, side by side
| Census | Segment | |
|---|---|---|
| Pricing model | freemium | freemium · from $120 |
| Pricing notes | Now sold as Fivetran Activations: the Fivetran Free plan includes up to 3.5K monthly active rows for activations, then usage-based pricing per data synced per destination with tiered volume discounts; Standard plans include 200+ activation destinations, and annual contracts discount up to 22%. | Free tier includes 1,000 visitors/mo, 2 sources, and 1 warehouse destination; Team starts at $120/mo (annual billing saves up to 20%) with 10,000 visitors/mo included and tiered MTU overages of $10-12 per 1,000; Business is custom-quoted on MTUs and gates Unify identity resolution, Protocols, HIPAA eligibility, and EU deployment. |
| Open source | No | No |
| Self-hostable | No | No — SDKs and libraries are open source; the platform itself is SaaS-only. |
| Categories | ELT / reverse ETL | CDP |
| Who it's for | data engineers, marketing managers | implementation engineers, data engineers, marketing managers |
| Integrations listed | 3 | 5 |
Directory entries last updated: Census 2026-07-18 · Segment 2026-07-18.
In brief
Census — A reverse-ETL platform, now part of Fivetran, that activates warehouse tables and dbt models into CRM, marketing, and ad destinations. Pricing: freemium. Now sold as Fivetran Activations: the Fivetran Free plan includes up to 3.5K monthly active rows for activations, then usage-based pricing per data synced per destination with tiered volume discounts; Standard plans include 200+ activation destinations, and annual contracts discount up to 22%. Self-hosting: No. Listed integrations: bigquery, snowflake, dbt.
Segment — Twilio's customer data platform that collects events once against a shared spec and fans them out to hundreds of destinations. Pricing: freemium · from $120. Free tier includes 1,000 visitors/mo, 2 sources, and 1 warehouse destination; Team starts at $120/mo (annual billing saves up to 20%) with 10,000 visitors/mo included and tiered MTU overages of $10-12 per 1,000; Business is custom-quoted on MTUs and gates Unify identity resolution, Protocols, HIPAA eligibility, and EU deployment. Self-hosting: No — SDKs and libraries are open source; the platform itself is SaaS-only.. Listed integrations: google-analytics-4, amplitude, mixpanel, bigquery, snowflake.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- you also need ELT / reverse ETL — not a listed category for Segment
- you also need CDP — not a listed category for Census
- its entry lists implementation engineers in "who it's for"; Census's does not
Also compare
CENSUS VS: Hightouch · RudderStack
SEGMENT VS: Google Tag Manager (Server-Side) · Hightouch · mParticle · PostHog · RudderStack · Snowplow · Tealium iQ