Fathom Analytics vs Umami
Fathom Analytics
A privacy-first, cookieless hosted analytics service with flat pageview-based pricing across unlimited sites.
Full directory entry →Umami
An MIT-licensed, cookieless web analytics app that self-hosts on Node.js with PostgreSQL or MySQL, or runs on Umami Cloud.
Full directory entry →Facts, side by side
| Fathom Analytics | Umami | |
|---|---|---|
| Pricing model | paid · from $45 | freemium |
| Pricing notes | Flat tiers by monthly pageviews, from $45/month for up to 500k pageviews; every plan includes at least 50 sites (extra packs of 50 sites for $10/month); 7-day trial; two months free on annual billing. | Self-hosting is free (MIT). Umami Cloud has a free hobby tier; paid Cloud plans are priced by monthly events. |
| Open source | No | Yes |
| Self-hostable | No — The legacy open-source Fathom Lite is archived and is not the current product. | Yes — Next.js application backed by PostgreSQL or MySQL; deployable via Docker or one-click platforms. |
| Categories | Analytics | Analytics |
| Who it's for | marketing managers, measurement managers | implementation engineers, marketing managers |
| Integrations listed | 2 | 1 |
Directory entries last updated: Fathom Analytics 2026-07-18 · Umami 2026-07-18.
In brief
Fathom Analytics — A privacy-first, cookieless hosted analytics service with flat pageview-based pricing across unlimited sites. Pricing: paid · from $45. Flat tiers by monthly pageviews, from $45/month for up to 500k pageviews; every plan includes at least 50 sites (extra packs of 50 sites for $10/month); 7-day trial; two months free on annual billing. Self-hosting: No — The legacy open-source Fathom Lite is archived and is not the current product.. Listed integrations: google-tag-manager, google-analytics-4.
Umami — An MIT-licensed, cookieless web analytics app that self-hosts on Node.js with PostgreSQL or MySQL, or runs on Umami Cloud. Pricing: freemium. Self-hosting is free (MIT). Umami Cloud has a free hobby tier; paid Cloud plans are priced by monthly events. Self-hosting: Yes — Next.js application backed by PostgreSQL or MySQL; deployable via Docker or one-click platforms.. Listed integrations: google-tag-manager.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its entry lists measurement managers in "who it's for"; Umami's does not
- its pricing model is freemium, where Fathom Analytics is paid
- you want an open-source codebase — Fathom Analytics is not open source
- you need to self-host — Umami supports it and Fathom Analytics does not
- its entry lists implementation engineers in "who it's for"; Fathom Analytics's does not
Also compare
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UMAMI VS: Cloudflare Web Analytics · Matomo · Pirsch · Plausible Analytics