Fullstory vs Microsoft Clarity
Fullstory
Autocapture-first digital experience analytics that records and indexes every interaction for session replay, funnels, and frustration signals.
Full directory entry →Microsoft Clarity
Microsoft's free session replay and heatmap tool with no traffic caps, for websites and mobile apps.
Full directory entry →Facts, side by side
| Fullstory | Microsoft Clarity | |
|---|---|---|
| Pricing model | enterprise | free |
| Pricing notes | Free plan (30,000 sessions/month, 12 months retention, up to 10 users); paid Business, Advanced, and Enterprise tiers are quote-based on session volume. | Free forever with no traffic limits and no sampling — no paid tier exists; Microsoft's terms allow it to use collected data to improve its products and models. Recordings are retained 30 days (favorites and a random sample up to 9 months). |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Session replay, Product analytics | Session replay |
| Who it's for | measurement managers, marketing managers, implementation engineers | marketing managers, agency partners, measurement managers |
| Integrations listed | 6 | 2 |
Directory entries last updated: Fullstory 2026-07-18 · Microsoft Clarity 2026-07-18.
In brief
Fullstory — Autocapture-first digital experience analytics that records and indexes every interaction for session replay, funnels, and frustration signals. Pricing: enterprise. Free plan (30,000 sessions/month, 12 months retention, up to 10 users); paid Business, Advanced, and Enterprise tiers are quote-based on session volume. Self-hosting: No. Listed integrations: segment, rudderstack, amplitude, mixpanel, bigquery, snowflake.
Microsoft Clarity — Microsoft's free session replay and heatmap tool with no traffic caps, for websites and mobile apps. Pricing: free. Free forever with no traffic limits and no sampling — no paid tier exists; Microsoft's terms allow it to use collected data to improve its products and models. Recordings are retained 30 days (favorites and a random sample up to 9 months). Self-hosting: No. Listed integrations: google-analytics-4, google-tag-manager.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- you also need Product analytics — not a listed category for Microsoft Clarity
- its entry lists implementation engineers in "who it's for"; Microsoft Clarity's does not
- its pricing model is free, where Fullstory is enterprise
- its entry lists agency partners in "who it's for"; Fullstory's does not