Google Analytics 4 vs Piwik PRO
Google Analytics 4
Google's event-based analytics platform and the default measurement tool on the open web, with a native BigQuery export.
Full directory entry →Piwik PRO
A privacy- and compliance-focused analytics suite bundling analytics, a tag manager, and a consent manager, with private-cloud and on-premises options.
Full directory entry →Facts, side by side
| Google Analytics 4 | Piwik PRO | |
|---|---|---|
| Pricing model | freemium | freemium · from $35 |
| Pricing notes | Standard GA4 is free. Analytics 360 is enterprise-priced (quote-based) and raises limits — e.g. BigQuery daily export up to 20B events/day vs 1M on standard, and event-data retention up to 50 months vs 14. | The free Core plan was retired (transitioned to the paid Business plan effective August 2025). Business starts at EUR 35/month for up to 2M monthly actions with 25-month retention on EU cloud (Sweden); Enterprise starts at EUR 366/month billed annually across three tiers, with private-cloud hosting and HIPAA BAA on higher tiers. 30-day trial, no credit card. |
| Open source | No | No |
| Self-hostable | No | Partial — Enterprise plans can be deployed in a private cloud or on-premises; the free Core plan is SaaS-only. |
| Categories | Analytics | Analytics, Tag management, Consent / CMP |
| Who it's for | implementation engineers, measurement managers, marketing managers | measurement managers, implementation engineers, agency partners |
| Integrations listed | 4 | 7 |
Directory entries last updated: Google Analytics 4 2026-07-18 · Piwik PRO 2026-07-18.
In brief
Google Analytics 4 — Google's event-based analytics platform and the default measurement tool on the open web, with a native BigQuery export. Pricing: freemium. Standard GA4 is free. Analytics 360 is enterprise-priced (quote-based) and raises limits — e.g. BigQuery daily export up to 20B events/day vs 1M on standard, and event-data retention up to 50 months vs 14. Self-hosting: No. Listed integrations: google-tag-manager, bigquery, google-ads, looker-studio.
Piwik PRO — A privacy- and compliance-focused analytics suite bundling analytics, a tag manager, and a consent manager, with private-cloud and on-premises options. Pricing: freemium · from $35. The free Core plan was retired (transitioned to the paid Business plan effective August 2025). Business starts at EUR 35/month for up to 2M monthly actions with 25-month retention on EU cloud (Sweden); Enterprise starts at EUR 366/month billed annually across three tiers, with private-cloud hosting and HIPAA BAA on higher tiers. 30-day trial, no credit card. Self-hosting: Partial — Enterprise plans can be deployed in a private cloud or on-premises; the free Core plan is SaaS-only.. Listed integrations: bigquery, google-ads, looker-studio, powerbi, gtm-server-side, cookiebot, optimizely.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its entry lists marketing managers in "who it's for"; Piwik PRO's does not
- you need at least partial self-hosting — Google Analytics 4 offers none
- you also need Tag management, Consent / CMP — not a listed category for Google Analytics 4
- its entry lists agency partners in "who it's for"; Google Analytics 4's does not
Also compare
GOOGLE ANALYTICS 4 VS: Adobe Analytics · Cloudflare Web Analytics · Heap · Matomo · Mixpanel · Plausible Analytics · Snowplow
PIWIK PRO VS: Adobe Analytics · Matomo · Snowplow