Hotjar vs Microsoft Clarity
Hotjar
Behavior-insight tool combining heatmaps, session recordings, surveys, and feedback widgets, now part of Contentsquare.
Full directory entry →Microsoft Clarity
Microsoft's free session replay and heatmap tool with no traffic caps, for websites and mobile apps.
Full directory entry →Facts, side by side
| Hotjar | Microsoft Clarity | |
|---|---|---|
| Pricing model | freemium | free |
| Pricing notes | Fully folded into Contentsquare's per-product plans (Free/Growth/Pro/Enterprise). The permanent free tier covers 200k monthly sessions, 10k replay captures, 100 survey responses across up to 3 active surveys, unlimited heatmaps, and 1-month retention; new sign-ups get a 15-day Growth trial. Paid-tier prices aren't published as flat figures. | Free forever with no traffic limits and no sampling — no paid tier exists; Microsoft's terms allow it to use collected data to improve its products and models. Recordings are retained 30 days (favorites and a random sample up to 9 months). |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Session replay | Session replay |
| Who it's for | marketing managers, measurement managers, agency partners | marketing managers, agency partners, measurement managers |
| Integrations listed | 6 | 2 |
Directory entries last updated: Hotjar 2026-07-18 · Microsoft Clarity 2026-07-18.
In brief
Hotjar — Behavior-insight tool combining heatmaps, session recordings, surveys, and feedback widgets, now part of Contentsquare. Pricing: freemium. Fully folded into Contentsquare's per-product plans (Free/Growth/Pro/Enterprise). The permanent free tier covers 200k monthly sessions, 10k replay captures, 100 survey responses across up to 3 active surveys, unlimited heatmaps, and 1-month retention; new sign-ups get a 15-day Growth trial. Paid-tier prices aren't published as flat figures. Self-hosting: No. Listed integrations: google-tag-manager, google-analytics-4, segment, optimizely, hubspot, jira.
Microsoft Clarity — Microsoft's free session replay and heatmap tool with no traffic caps, for websites and mobile apps. Pricing: free. Free forever with no traffic limits and no sampling — no paid tier exists; Microsoft's terms allow it to use collected data to improve its products and models. Recordings are retained 30 days (favorites and a random sample up to 9 months). Self-hosting: No. Listed integrations: google-analytics-4, google-tag-manager.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
No structural edge in the directory facts — the differences are qualitative. Read the full entry.
- its pricing model is free, where Hotjar is freemium