Hotjar vs PostHog
Hotjar
Behavior-insight tool combining heatmaps, session recordings, surveys, and feedback widgets, now part of Contentsquare.
Full directory entry →PostHog
Open-source platform bundling product analytics, session replay, feature flags, experiments, and surveys on a single ClickHouse-backed event store.
Full directory entry →Facts, side by side
| Hotjar | PostHog | |
|---|---|---|
| Pricing model | freemium | freemium |
| Pricing notes | Fully folded into Contentsquare's per-product plans (Free/Growth/Pro/Enterprise). The permanent free tier covers 200k monthly sessions, 10k replay captures, 100 survey responses across up to 3 active surveys, unlimited heatmaps, and 1-month retention; new sign-ups get a 15-day Growth trial. Paid-tier prices aren't published as flat figures. | Usage-based per product with monthly free allowances on Cloud (1M analytics events, 5K replays, 1M flag requests, 1.5K survey responses); per-unit rates fall with volume and anonymous events are billed cheaper than identified ones. The open-source Docker deploy is free. |
| Open source | No | Yes |
| Self-hostable | No | Partial — A Docker Compose hobby deploy is supported at small scale; large self-hosted instances are no longer sold or supported as a paid product. |
| Categories | Session replay | Product analytics, Session replay, Experimentation |
| Who it's for | marketing managers, measurement managers, agency partners | implementation engineers, data engineers, measurement managers |
| Integrations listed | 6 | 5 |
Directory entries last updated: Hotjar 2026-07-18 · PostHog 2026-07-18.
In brief
Hotjar — Behavior-insight tool combining heatmaps, session recordings, surveys, and feedback widgets, now part of Contentsquare. Pricing: freemium. Fully folded into Contentsquare's per-product plans (Free/Growth/Pro/Enterprise). The permanent free tier covers 200k monthly sessions, 10k replay captures, 100 survey responses across up to 3 active surveys, unlimited heatmaps, and 1-month retention; new sign-ups get a 15-day Growth trial. Paid-tier prices aren't published as flat figures. Self-hosting: No. Listed integrations: google-tag-manager, google-analytics-4, segment, optimizely, hubspot, jira.
PostHog — Open-source platform bundling product analytics, session replay, feature flags, experiments, and surveys on a single ClickHouse-backed event store. Pricing: freemium. Usage-based per product with monthly free allowances on Cloud (1M analytics events, 5K replays, 1M flag requests, 1.5K survey responses); per-unit rates fall with volume and anonymous events are billed cheaper than identified ones. The open-source Docker deploy is free. Self-hosting: Partial — A Docker Compose hobby deploy is supported at small scale; large self-hosted instances are no longer sold or supported as a paid product.. Listed integrations: segment, rudderstack, bigquery, snowflake, hightouch.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its entry lists marketing managers and agency partners in "who it's for"; PostHog's does not
- you want an open-source codebase — Hotjar is not open source
- you need at least partial self-hosting — Hotjar offers none
- you also need Product analytics, Experimentation — not a listed category for Hotjar
- its entry lists implementation engineers and data engineers in "who it's for"; Hotjar's does not
Also compare
HOTJAR VS: Fullstory · LogRocket · Microsoft Clarity · VWO
POSTHOG VS: Amplitude · Fullstory · GrowthBook · Heap · LogRocket · Microsoft Clarity · Mixpanel · Optimizely · RudderStack · Segment · Snowplow · Statsig · VWO