Plausible Analytics vs Umami
Plausible Analytics
A lightweight, open-source, cookieless web analytics tool with a sub-1 KB script and an EU-hosted cloud.
Full directory entry →Umami
An MIT-licensed, cookieless web analytics app that self-hosts on Node.js with PostgreSQL or MySQL, or runs on Umami Cloud.
Full directory entry →Facts, side by side
| Plausible Analytics | Umami | |
|---|---|---|
| Pricing model | paid · from $9 | freemium |
| Pricing notes | Cloud Starter is $9/month for 10k monthly pageviews and one site; Growth ($14) adds 3 sites and 3 team members, Business ($19) adds 10 sites, Stats API access, funnels, and 5-year retention. 30-day trial, no card required; two months free on annual billing. The self-hosted Community Edition is free. | Self-hosting is free (MIT). Umami Cloud has a free hobby tier; paid Cloud plans are priced by monthly events. |
| Open source | Yes | Yes |
| Self-hostable | Yes — Community Edition (AGPLv3) ships as Docker images; releases and some features trail the cloud product. | Yes — Next.js application backed by PostgreSQL or MySQL; deployable via Docker or one-click platforms. |
| Categories | Analytics | Analytics |
| Who it's for | marketing managers, measurement managers | implementation engineers, marketing managers |
| Integrations listed | 2 | 1 |
Directory entries last updated: Plausible Analytics 2026-07-18 · Umami 2026-07-18.
In brief
Plausible Analytics — A lightweight, open-source, cookieless web analytics tool with a sub-1 KB script and an EU-hosted cloud. Pricing: paid · from $9. Cloud Starter is $9/month for 10k monthly pageviews and one site; Growth ($14) adds 3 sites and 3 team members, Business ($19) adds 10 sites, Stats API access, funnels, and 5-year retention. 30-day trial, no card required; two months free on annual billing. The self-hosted Community Edition is free. Self-hosting: Yes — Community Edition (AGPLv3) ships as Docker images; releases and some features trail the cloud product.. Listed integrations: google-tag-manager, google-analytics-4.
Umami — An MIT-licensed, cookieless web analytics app that self-hosts on Node.js with PostgreSQL or MySQL, or runs on Umami Cloud. Pricing: freemium. Self-hosting is free (MIT). Umami Cloud has a free hobby tier; paid Cloud plans are priced by monthly events. Self-hosting: Yes — Next.js application backed by PostgreSQL or MySQL; deployable via Docker or one-click platforms.. Listed integrations: google-tag-manager.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its entry lists measurement managers in "who it's for"; Umami's does not
- its pricing model is freemium, where Plausible Analytics is paid
- its entry lists implementation engineers in "who it's for"; Plausible Analytics's does not
Also compare
PLAUSIBLE ANALYTICS VS: Cloudflare Web Analytics · Fathom Analytics · Google Analytics 4 · Matomo · Pirsch · Simple Analytics
UMAMI VS: Cloudflare Web Analytics · Fathom Analytics · Matomo · Pirsch