Amplitude
Powerful SaaS product analytics; data is sent to Amplitude and stitched to user identities. Privacy requires careful config and consent.
verified 2026-06-08 · grade set per the published methodology
How the grade breaks down
How little it collects, and whether collection is purpose-bound.
Whether it respects GPC, consent state, and tracking-prevention signals.
Cookieless vs. persistent IDs, cross-site linkage, fingerprinting risk.
Where data lives and whether it is shared with third parties.
How verifiable and documented its real behavior is.
At a glance
Amplitude is a SaaS product-analytics platform: event and user data are transmitted to Amplitude and tied to persistent user identities for behavioral analysis. It offers an EU data-residency option and consent/opt-out controls, but the default model is identity-resolved behavioral tracking that requires consent in most jurisdictions, and it does not honor GPC out of the box. Useful and legitimate for product teams, but not a privacy-minimizing choice.
Sources & basis for grade
Grades reflect documented behavior, vendor documentation, and ad.rip scans as of the date above. Each assessment is reproducible and vendors may request correction.
- Amplitude privacy / data-residency documentation
- Amplitude identity-resolution docs