Reach the people who choose the tracking stack
webtracking.org is a reference, tool suite, and weekly newsletter for the people who implement, govern, and buy web analytics and tracking infrastructure. Sponsorship puts your product in front of them — with one hard rule: editorial grades and rankings are never for sale.
Who sponsors here
Cookieless and self-hostable analytics tools whose buyers are exactly the people reading this site — and several of whom our scorecard already grades A.
Consent platforms (CMPs), server-side tagging hosts, reverse-ETL and warehouse tooling, experimentation platforms, session-replay and QA tools.
Implementation and measurement shops that want to be in front of the practitioners who shortlist vendors and write the RFPs.
Three surfaces
Primary placement, a "tool of the week" slot, and classifieds in the weekly issue. One sponsor per surface per issue; sponsored copy is always labeled.
Clearly-labeled sponsored slots alongside the reference guides, directory, and free tools. Sponsored placement is separate from — and never mixed into — editorial rankings.
Category sponsorship of the State of Web Tracking report: a dated, citable dataset that gets linked and shared long after publication.
Who reads
Every page and tool on the site is written for one of five personas — a narrow, senior, hands-on audience rather than a broad marketing list.
Instrumentation devs who want specs, QA tooling, and debugging — the people who actually deploy your product.
Analytics leads who own migrations, governance, and vendor selection.
Growth and marketing people who own attribution, campaign taxonomy, and the "which tool" decision.
Warehouse, ELT, CDP, and server-side pipeline builders.
Consultants and agencies who multiply reach — they bring your tool to every client engagement.
We publish subscriber counts, open rates, and traffic here only once they are measured from our own analytics and email platform — never estimated, never projected. If there is no number on this page, it is because we do not have a real one yet. When we pitch you, we will show you the dashboard.
The vendors our methodology already ranks first
Our Privacy Scorecard grades tracking and analytics tools A–F on documented behavior. These are the current A-grade tools — the natural sponsors of a privacy-literate audience, graded long before any commercial conversation. A grade cannot be bought, and sponsoring does not protect one.
What sponsorship never buys
Sponsorship never changes a grade, a ranking, or a recommendation — scorecard grades are set by the published methodology, independently of any commercial relationship, and sponsored placements are always labeled and kept separate from editorial content. Affiliate relationships are disclosed on the page they appear on. If that constraint doesn't work for you, we're not the right buy.
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